Helping B2B marketers find
a better way to play
INTELLIGENCE | STRATEGY | PERFORMANCE
Driving
5.1m
Global B2B marketers businesses forward
Rory Donnelly
Founder, B2B Geek
We believe in building for B2B, better.
WHAT WE STAND FOR
Our mission is to elevate the art, craft and science of B2B marketing and business building, through sophisticated marketing performance & intelligence.
B2B buying is complex, and marketing in B2B even more so. We get it. We’re here to help. We work with B2B marketing teams & leaders to help define and capture business growth opportunities through rigourous marketing research & detailed strategic and tactical planning.
Optimise your marketing budget
Improve your marketing performance
Accelerate your marketing career
We’re here to help you…
We have developed a modern and innovative approach to harnessing the power of both human and AI-powered marketing minds, with tools & expertise to help you at each stage of the process.
HOW WE DO IT
Intelligence
We take a honed marketing eye’s approach to research and identify the key insights, data and marketing intelligence to help answer your brand’s challenges.
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Target Buyer Audience Insights: Understand the size & composition of your target customer segments & key buyer personae.
ABM Opportunity Analysis: Understand the size & composition of your target customer segments.
Competitor Analysis: Understand your category peers and identify opportunities to create competitive advantage.
Synthetic Customer Research: Sophisticated AI-modelling approach to customer research, unlocking unique customer insights at lightning speed.
Strategy
We use thoughtful and innovative approaches to developing a tailored strategy for growing your brand & business with confidence.
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TAM Analysis: Understand your total addressable buying market across your category to help you prioritise & build effective plans to engage buyers.
Buyer Personas (ICP) Development: Craft detailed ideal customer personas aligned to target buyers to help steer your marketing & sales engagement across your teams.
Competitor Analysis: Understand your peers’ positioning, strengths, weaknesses and priorities to help you seize opportunities to compete and win market share.
Account-Based Marketing (ABM): Build bespoke plans aligned to your target segments to help you identify, segment, engage & measure structured ABM campaigns across your key customers.
Performance
We help you build and scale the systems and tools to grow your business sustainably and create that competitive edge.
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Media Performance Audit: Analyse and optimise your online advertising efforts to drive maximum ROI.
B2B Media Planning: Build detailed media plans to inform your future campaign strategy; designed for greater precision, engagement & efficiency.
Performance Management: Always on monitoring & management of your paid media performance to ensure maximum results each week, month quarter & buying moment.
B2B GEEK STATS
B2B buying decisions are wonderfully complex and typically involve bigger stakes.
We believe in building a deep understanding of your B2B buyer, and building marketing plans which appreciate this complexity.
Let’s ‘geek out’ on some numbers…
95%
out-of-market buyers
Share of B2B buyers who are actively NOT in-market in any given quarter
(Ehrenberg-Bass Institute, 2021)
71%
emotional-influence in B2B
Share of B2B buyers acknowledging emotional factors in buying decisions
(Gartner, 2023)
6 to 12
month buying cycles
Average length of B2B buying cycles
(Demand Gen Report, 2024)
3 to 5
content engagements per buyer
Average content engagements required before a buyer engaged with sales
(Content Marketing Institute,, 2021)
11+
buying committee members
Average number of decision makers involved in B2B buying decisions
(Gartner, 2024)
8.7%
share of B2B budgets
Average share of budgets allocated to marketing in B2B organisations
(Deloitte CMO Survey, 2023)
What We Do
Explore how our team can help you transform your B2B marketing performance, bring strategy to your planning, creativity to your content, and insight to your analysis. We’re here to ‘geek-out’ together.
Media Performance Audit
Setup your LinkedIn ads performance for success through an in-depth performance audit.
Together, we will help you to identify key elements to transform your media performance, through a detailed review of your audience targeting, content
engagement, measurement setup & the technical operations behind your ad activity.
We confidently aim to identify a 30-50%+ ROI increase within one month of engagement.
€2,500
per audit report
Performance Measurement & Optimisation
Measure the impact of your marketing performance across multiple marketing channels with our tailored measurement solutions.
We design and manage bespoke dashboards that track your marketing performance across key channels, providing clear insights into impact and ROI.
Beyond data, we coach you on optimising your marketing engine —helping you make smarter decisions, improve efficiency, and drive peak performance.
€1,050+
per month (+setup fees)
B2B Strategy, Research
& Consulting
Bring structure, clarity and data-driven decision
making to your planning process.
Whether you’re looking to…
…define your audience opportunity,
…enhance your messaging,
…evolve your marketing stack,
…or refine your success measurement…
We can help.
Let’s grab a coffee and explore how we can
‘geek out’ and solve your biggest
marketing challenges today.
POA
Request a Quote
Needing something more tailored for your business?
Simply get in touch & we’d be happy to build a solution package designed around your needs.
Marketers Stand By Us
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“Rory’s technical knowledge of marketing and ABM is the best we’ve found in any marketing partner - and any marketer for that matter!”
Becky Bottle, Director of Marketing Innovation
MVF -
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“Rory has a drive, commitment and understanding of the complex ways B2B businesses work. He is able to connect the dots and has great knowledge about everything from marketing strategy down to the actual activations and how these interplay with each other.”
Peter Sonberg, Marketing Media Manager
A.P. Moller Maersk -
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“Rory played a significant role in improving our business' marketing performance. Together, we built out a complex, intent-based ABM strategy & campaigns ensuring the best outcome possible for our budgets. He has a great depth in knowledge, actively contributing to set up and constant campaign optimization. In a short space of time, Rory's depth of knowledge and experience helped us to halve our cost per lead!.”
Holly Harding, Senior Marketing Manager
Tanium -
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“Over 2.5 years, we developed one of the most valuable client/vendor relationships I’ve experienced in my career. Under Rory’s guidance, our marketing partnership grew substantially; rooted in honest, engaged collaboration. His deep understanding of our business needs and dedication to the team were key factors in making this possible.”
Rasmus Hansen, Global Head of Media
A.P. Moller Maersk -
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“Rory is the most talented individual I’ve worked closely with in my career - a master of many trades. He is a Marketing Encyclopaedia, a data geek, an insights analyst, a connoisseur of the sales pitch and a storyteller. Rory knows traditional marketing theory, seeks out new theory, and challenges us to build and be a part of what might come next for the marketing world. I cannot recommend Rory highly enough.”
Félim McMahon, Lead Account Director
LinkedIn -
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“Rory is the definition of an ambitious, proactive, listening marketing unicorn. Providing a 360 view on all aspects of our marketing, suggesting fantastic initiatives to do things better, and always on the lookout for areas to expand. On top of that, Rory is an absolute gem to work with. Fantastic personality and a great sense of humour. Rory is one in a million, and I'm already looking forward to crossing his path.”
Paul Andre, Founder & CEO
MyDigiPal
